Raise a glass
for good.
Thirteen haunted venues. Costumes, cobwebs, and a night out with purpose. Every ticket supports Rotary service in our community and around the world.
Every pour powers Rotary service.
Rotary members take on some of the world's toughest problems, starting right here at home. Hallowine proceeds support Rotary's work across its seven areas of focus.
Promoting peace
Building understanding and helping communities resolve conflict.
Fighting disease
Preventing and treating disease, including the push to end polio.
Clean water and sanitation
Bringing safe water, sanitation, and hygiene to communities.
Saving mothers and children
Improving care for mothers, newborns, and young children.
Supporting education
Expanding literacy and learning for kids and adults.
Growing local economies
Helping entrepreneurs and neighborhoods build livelihoods.
Protecting the environment
Conserving and protecting the natural world we share.
Warrior Health Foundation
More beneficiaries will be listed soon.
Last year, they came back.
Real guests. Real pours. Hundreds of costumes up and down Strada Place. This year, it's your turn.
Choose your fate.
21+ only. Valid ID required. The undead are not exempt.
The Mortal
The VIP Crypt
Got a code from one of our haunts? Enter it at checkout.
Thirteen haunts. One piazza. No escape.
Mercato was built like an Italian main street, with a central piazza at its heart. For one night it becomes a haunted wine trail. Grab your glass, follow the webs, and sip your way from stop to stop.
Thursday, October 29.
VIP pre-party
Lite bites and an early start for VIP guests.
Doors open
General Admission. Grab your glass and hit the haunts.
DJ and photo booth
Music on the piazza. Strike a pose in costume.
Silent auction closes
Last call for final bids.
Winners on the lawn
Costume contest and prize winners announced.
Bid like no one's watching.
Our silent auction opens soon online, so you can bid early from anywhere. Bidding closes on event night, Thursday, October 29, around 8:15 PM. Every winning bid supports Rotary service.
Dress to kill.
Win the night.
Solo, couples, full covens. Winners are announced at 8:45 PM on the lawn, along with the rest of the night's prizes. Prizes: [PRIZE DETAILS].
Get In to Compete
The spirits behind the night.
These partners make Hallowine possible, and help us put more into Rotary service.
Two Rotary clubs. One mission.
Rotary members are neighbors who show up for their community. Hallowine is how the Rotary Club of Naples and the Naples Pelican Bay Rotary Club turn a fun night out into real support for people in need, here at home and around the world.
Before you haunt.
Where is it?
Mercato, 9110 Strada Place, Naples, FL 34108.
When do doors open?
VIP at 5:00 PM. General Admission at 6:00 PM. Thursday, October 29, 2026.
Where does the money go?
Proceeds support Rotary service across its areas of focus. Beneficiaries include Warrior Health Foundation, which provides physician-led care to Special Operations veterans at no cost to them. More partners will be announced soon.
What else is happening?
A DJ and photo booth all night, a silent auction that closes around 8:15 PM, and costume contest and prize winners announced at 8:45 PM on the lawn.
Where do I park?
Parking is free throughout Mercato. The main garage has more than 1,100 free spaces (13′ 6″ clearance). Priority paid parking is on the garage’s first level, behind Taberna Burntwood. Street and surface spots are free but fill up fast, so arrive early.
Is a costume required?
Encouraged, not required. Dress up if you want to compete in the costume contest.